I am Dani

An expert on UX (user experience), UI (user interface), visual design, design systems, design frameworks, UI kits, concept development among other design related things. Currently I work as a senior visual designer but having experience also as design lead, as interaction designer, managing projects and doing some research stuff.

Dani

After more than twenty years working as a Designer, I have learned year after year about different fields. I worked for digital newspapers, in advertising agencies and currently at Fjord, a Service Design Studio.

So, what have I been doing for the past twenty years?

Senior Visual Designer

@ FJORD

Dec 2015 — TODAY

Now I'm formally a Senior Visual Designer with almost nine years experience and practice skills also as Design Lead, Interaction Designer and UX—UI Designer. Looks like the market describes this position as Digital Product Designer.

During this period, I have provided services to clients such as BBVA, RTVE, Movistar, Barclays, Bankinter, Citibank, Banco Santander, Alto Analytics, Unicredit, KPN, Instesa Sanpaolo, Morabanc, Monte dei Paschi di Siena, Banco Sabadell, ABC, Sanitas, Catalana Occidente, Zurich, Airbus, Avianca, Ikea and Repsol.

Visual Designer

@ FJORD

Nov 2011 — Dec 2015
4 yrs 2 mos

It was then when I discovered FJORD as a Service Design Studio. I started my relationship with this company and the service design industry as a freelance in May 2011, and then joined the Fjord staff in November of the same year as Visual Designer.

Art Director on/off line

@ an Advertising Agency

JUN 2007 — OCT 2010
3 yrs & 10 Mos

I felt again the need for change to a different field, so I started working as an Art Director in a small advertising agency. The team was small, so I learned a lot about client and project management. This three-year period working in an advertising agency led me to consider a new change.

I decided to leave the company and continue my path working as a Freelance Designer.

  •  Art direction
  •  Graphic Design, Web and Multimedia
  •  Design Production

Clients: Alfa Romeo, Prisacom, RBS, Hotel Ritz Madrid, Orlando, Repsol, Yahoo, Grey Interactive, Madrid Town Council, Natural Electric, Lucky Strike, Travelstore, Volvo, Dacia, EFE, Pandora, Decathlon, Royal Canin, Hotel Barceló Asia Gardens, Peugeot, ABC, MTV, EsMadrid, Lexus, Reale, Santillana, elpaís.com, as.com, among others.

Digital Designer

@ Prisacom

Aug 2006 — Jan 2007
6 mos

After that amazing period of discovery at IED, I had my first job with Prisacom, the owners of  a well-known Spanish Newspaper, El País. I worked there for 6 months as a Web designer and animator for EP3, a multimedia magazine, totally developed in Flash, which complemented the contents of the online version of El País newspaper.

During my period at Prisacom I cooperated in projects carried out by other Group media, such as El País, AS, Los 40 Principales and GDM. It was a short but really enriching experience.

Bachelor's Degree, Digital Design

@ Istituto Europeo di Design, Madrid

Jun 2003 — Jun 2006
3 yrs

At that time, I felt my training was somewhat lacking with a view to  the future, so in 2003 I decided to enrol on a 3-year Bachelor's Degree in Digital Design at Istituto Europeo Di Design in Madrid. I moved from traditional Graphic Design to Visual Communication involving: Concept Development, Visual & Interaction Design, Motion Graphics, Video & Audio Editing, Post Production and Project Management for Audiovisual Productions.

At the same time I was working as a Freelance Designer at my own platform, Quimeia Studio.

Graphic & Web Designer

@ Estrella Digital Newspaper

Otc 1999 — Feb 2003
3 yrs & 5 Mos

After one year, I decided to move to the online world, so I embarked on a three-year experience in an online newspaper, working as web designer.

  • Graphic / Web Designer
  • Design and development of all Estrella Digital products together with the rest of the team.

Graphic Designer

@ Tolowa & Ingalik

Sep 1998 — Sep 1999
1 yr & 1 Mon

I started my path as a Graphic Designer in a small studio called Tolowa & Ingalik, working in the advertising area and editing a printed magazine in 1998.

  • Graphic design

  • Advertising

  • Branding

  • Laying-out

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